Privacy Policy

PRIVACY POLICY

Last Updated: October 24, 2026

This Privacy Policy explains how Taiyuan Taitou Jianxi Trading Co., Ltd. (太原抬头见喜商贸有限责任公司), doing business as purenlla (“purenlla,” “we,” “us,” “our,” or the “Company”), collects, uses, retains, and discloses personal information when you browse our website, place an order, contact our team, or use our online services.

BUSINESS INFORMATION

Brand Name:
purenlla

Legal Company Name:
Taiyuan Taitou Jianxi Trading Co., Ltd.

Business Address:
Room 702, Guoqiang Hotel, No. 180 Kouzhuang West Road, Pingyang Road Subdistrict, Xiaodian District, Taiyuan, Shanxi Province, China

Customer Support Email:
service@purenlla.com

Business Phone:
+86-351-7341395

Taiyuan Taitou Jianxi Trading Co., Ltd., doing business as purenlla, operates this website and is responsible for the processing of personal information described in this Privacy Policy.

This Policy covers our website and the associated shopping features, customer services, communications, and transactions, collectively referred to as the “Services.”

Please read this Policy to understand our information practices. Where consent is required for a particular processing activity, we will request it as required by applicable law.

  1. PERSONAL INFORMATION WE COLLECT

We may obtain personal information from you directly, through your interactions with our Services, or from service providers and business partners where permitted.

Information You Provide

When you shop with purenlla, create an account, contact customer support, or otherwise interact with us, you may provide:

• Your name, email address, and telephone number.
• Shipping and billing addresses.
• Account details and preferences.
• Order details and purchase history.
• Product preferences.
• Customer-support messages and related attachments.
• Reviews, feedback, and survey responses.
• Other information you voluntarily submit.

We use relevant information to confirm and fulfill purchases, arrange delivery, handle returns and refunds, and respond to customer-service requests.

Payments may be handled by independent payment providers. The payment method and provider determine which payment details are available to us; we may not receive or retain your complete payment-card information.

Transaction Information

We may process records concerning the products and quantities ordered, purchase amounts, shipping selections, payment status, tracking details, delivery information, returns, refunds, and related correspondence.

Information About Other People

If you purchase a gift or arrange delivery to another person, we may receive that person’s contact and delivery details. Please provide another person’s information only when you are authorized to share it for the intended purpose.

Automatically Collected Information

When you visit our website, we and our service providers may collect technical and usage information, including:

• IP address and approximate location derived from it.
• Browser type and operating system.
• Device type and device identifiers.
• Referring pages or websites.
• Pages visited and links selected.
• Time spent on the website.
• Browsing activity and interactions with website features.

This information may be collected through cookies, pixels, server logs, analytics tools, and similar technologies.

  1. COOKIES AND SIMILAR TECHNOLOGIES

We may use cookies and related technologies to operate the website, maintain your shopping cart, remember preferences, protect transactions, understand website usage, and support permitted marketing activities.

The technologies used may fall into these categories:

Strictly Necessary Cookies

These support essential functions such as shopping carts, checkout, account security, and fraud prevention.

Analytics and Performance Cookies

These help us understand visitor activity, identify technical issues, and improve website performance.

Functionality Cookies

These remember choices such as language, region, currency, and other preferences.

Advertising and Targeting Cookies

Where permitted, these help measure advertising results and deliver marketing content relevant to users’ interests.

You may manage cookies through your browser settings, device settings, or any cookie-preference controls available on our website. Restricting certain cookies may affect website functionality.

Where required, we will request consent before using non-essential cookies or similar technologies.

  1. ANALYTICS, ADVERTISING, AND MEASUREMENT

We may work with third-party providers to analyze website traffic, understand customer interactions, and measure advertising performance.

These providers may use cookies, pixels, device identifiers, or similar tools to collect information about activity on our website.

Depending on your location and applicable requirements, you may be able to restrict or opt out of certain analytics or advertising activities through available privacy controls.

Third-party processing is subject to applicable laws, relevant contractual requirements, and the provider’s own privacy information where applicable.

  1. INFORMATION RECEIVED FROM THIRD PARTIES

We may receive information from organizations that help us operate our store and deliver our Services, including:

• E-commerce platforms and payment processors.
• Shipping carriers, logistics companies, and fulfillment providers.
• Fraud-prevention and security providers.
• Analytics and advertising providers.
• Customer-support platforms.
• Email and SMS service providers.
• Hosting, cloud-storage, and technology providers.

We may also receive information when you interact with purenlla through social media or another third-party platform. The information available to us may depend on that platform’s settings and privacy practices.

  1. HOW WE USE PERSONAL INFORMATION

We may process personal information for the following purposes:

• Confirming orders and processing payments.
• Preparing purchases and arranging shipping.
• Providing tracking information and delivery updates.
• Handling cancellations, returns, and refunds.
• Responding to questions, complaints, and support requests.
• Managing accounts and customer preferences.
• Maintaining transaction and business records.
• Detecting fraud and protecting customers, systems, and transactions.
• Evaluating and improving website performance and Services.
• Understanding product preferences and shopping activity.
• Personalizing website content where permitted.
• Administering surveys and promotions.
• Sending marketing communications where permitted.
• Complying with legal obligations and enforcing agreements.

If we intend to use information for an additional purpose, we will provide any required notice and obtain consent where necessary.

  1. MARKETING EMAILS

Where you subscribe or otherwise agree to receive marketing emails, we may send product news, promotional offers, new-arrival announcements, and other purenlla updates.

You may unsubscribe at any time using the unsubscribe link in a promotional email.

Unsubscribing from marketing does not prevent necessary service communications, such as order confirmations, payment notices, shipping updates, return or refund notifications, security messages, and responses to customer-support requests.

  1. SMS AND TEXT MESSAGES

If text-message services are offered, we will use them in accordance with applicable consent and messaging requirements.

Depending on the service and your choices, messages may include order notifications, delivery updates, support communications, promotional offers, or abandoned-checkout reminders where permitted.

Your mobile provider may apply message and data charges.

To stop promotional messages, follow the opt-out instructions provided in the message, such as replying STOP where supported.

Necessary transactional messages may continue where permitted and required to complete or support your purchase.

  1. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information when necessary to provide Services, operate our business, protect our rights, or meet legal requirements.

Service Providers

We may provide relevant information to companies assisting us with payment processing, hosting, e-commerce operations, fulfillment, shipping, customer support, security, analytics, advertising, email, SMS, cloud storage, and other technology services.

Access and use are subject to the provider’s role, applicable contractual restrictions, and legal requirements.

Business and Marketing Partners

Where permitted, we may disclose limited information to partners supporting advertising, promotions, measurement, analytics, or related business activities. Such disclosures remain subject to applicable privacy requirements.

Legal and Security Purposes

We may disclose information when reasonably necessary to comply with legal obligations, respond to lawful requests, investigate suspected fraud, enforce agreements, resolve disputes, or protect the rights and safety of our customers, the public, or our business.

Business Transactions

Personal information may be disclosed or transferred in connection with a merger, acquisition, financing, restructuring, asset sale, insolvency proceeding, or similar transaction.

We will apply any safeguards and notification measures required for such transfers.

  1. AGGREGATED AND DE-IDENTIFIED INFORMATION

We may prepare aggregated, anonymized, or de-identified information that cannot reasonably be associated with an identifiable person.

We may use this information for research, analytics, business planning, product development, website improvements, performance measurement, and other lawful purposes.

  1. YOUR PRIVACY RIGHTS

Depending on your location and the laws applicable to our processing, you may have rights to:

• Request access to personal information.
• Correct inaccurate or incomplete information.
• Request deletion of eligible information.
• Restrict or object to certain processing.
• Obtain information about collection, use, and disclosure.
• Receive certain information in a portable format.
• Withdraw consent where processing depends on consent.
• Opt out of certain marketing activities.

These rights may be subject to exceptions and verification requirements.

To submit a request, email service@purenlla.com and describe the right you wish to exercise. We may request information reasonably necessary to verify your identity and process your request.

Some records may need to be retained for accounting, tax, fraud prevention, legal compliance, dispute resolution, or other permitted purposes.

  1. CALIFORNIA PRIVACY RIGHTS

California residents may have additional rights where applicable California privacy laws cover our processing activities.

These may include requesting information about the categories and specific pieces of personal information collected, information sources, processing purposes, and categories of recipients.

Where applicable, residents may also request correction or deletion and opt out of the sale or sharing of personal information as those terms are defined by applicable law.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

To submit a request, email service@purenlla.com with the subject line “California Privacy Request.”

Please provide enough information for us to understand your request. Identity verification may be required depending on the request.

  1. CHILDREN’S PRIVACY

Our Services are not directed to children under 13, and we do not knowingly collect personal information directly from children under that age.

If we learn that information has been collected from a child below the applicable minimum age without required authorization, we will take appropriate steps to delete or otherwise address that information.

If you believe a child has submitted personal information to us, please notify service@purenlla.com.

  1. INFORMATION SECURITY

We use reasonable administrative, technical, and organizational measures designed to reduce the risk of unauthorized access, misuse, loss, alteration, or disclosure of personal information.

Security measures may be implemented by us and by service providers supporting payments, hosting, and other website functions.

No transmission or electronic storage method is completely secure, and we cannot guarantee absolute security.

Please protect your devices and account credentials and notify us if you suspect unauthorized use of your account.

  1. THIRD-PARTY WEBSITES AND SERVICES

Our website may link to independent websites, applications, or platforms.

Information you provide to those third parties is handled under their own privacy policies and practices. We do not control their independent processing activities.

Please review the relevant third party’s privacy information before submitting personal information or using its services.

  1. INTERNATIONAL DATA TRANSFERS

purenlla is operated by a company based in China and may use service providers in other countries.

Your information may therefore be processed or stored outside your country of residence, including in China and other locations where our providers operate.

Privacy protections may differ between jurisdictions. Where required, we will implement appropriate safeguards for international transfers in accordance with applicable requirements.

  1. HOW LONG WE KEEP INFORMATION

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, unless a longer period is required or permitted by law.

Relevant considerations include:

• Completing purchases and providing after-sales support.
• Maintaining transaction records.
• Meeting tax, accounting, and regulatory obligations.
• Preventing fraud and addressing security issues.
• Resolving disputes and enforcing agreements.
• The type of information and the reason it was collected.

When information is no longer required, we will delete, anonymize, or securely dispose of it as appropriate and in accordance with applicable requirements.

  1. MANAGING COMMUNICATION PREFERENCES

You may change your marketing preferences by using the unsubscribe link in promotional emails or following the opt-out instructions in promotional text messages.

You may also request assistance by emailing service@purenlla.com.

Marketing preferences do not prevent necessary communications about orders, delivery, returns, refunds, customer support, or account security.

  1. UPDATES TO THIS PRIVACY POLICY

We may update this Policy to reflect changes in our Services, technology, information practices, or legal requirements.

The revised version will be published on this page with an updated “Last Updated” date.

Where required, we will provide additional notice or obtain consent before changes take effect.

  1. PRIVACY QUESTIONS AND COMPLAINTS

If you have questions about this Policy, concerns about our information practices, or a request concerning your personal information, please contact:

Customer Support Email:
service@purenlla.com

Business Phone:
+86-351-7341395

Depending on your location, you may also have the right to raise a complaint with the relevant privacy or data-protection authority.

  1. CONTACT US

Brand Name:
purenlla

Legal Company Name:
Taiyuan Taitou Jianxi Trading Co., Ltd.

Business Address:
Room 702, Guoqiang Hotel, No. 180 Kouzhuang West Road, Pingyang Road Subdistrict, Xiaodian District, Taiyuan, Shanxi Province, China

Customer Support Email:
service@purenlla.com

Business Phone:
+86-351-7341395

Taiyuan Taitou Jianxi Trading Co., Ltd., doing business as purenlla, operates the purenlla website and is responsible for handling personal information as described in this Privacy Policy.